Driven by growth in the small business sector, cloud telephony service providers can expect a substantial increase in revenues over the next 12 to 18 months. This business segment is gravitating toward hosted voice services and other cloud computing applications as a means to access advanced technology for their business without a large capital outlay.
A recent report by the Heavy Reading IP Services Insider, Cloud Telephony: The Battle over SMBs, indicates that “real estate and legal firms are the hottest vertical for cloud telephony” and “increased workforce mobility is driving more interest in applications such as unified communications”.
At sipVine, a North Kansas City, MO based business VoIP provider, we’ve seen a surge in sales opportunities, both locally and nationally, in recent months. Our growth has been brisk to this point, but the accelerated interest from the SMB market space has not gone unnoticed. “The core of our business has always been the small to mid-sized companies, and more and more are looking to enhance their technology by looking to cloud services such as ours”, says Robert Conner, founder of sipVine. “We have seen a great surge in clients who have multiple locations, whether locally or across the country. A hosted VoIP solution really creates synergistic opportunities and drives efficiency for these types of companies.”
The landscape is certainly changing in the telecom marketplace. As the large, traditional providers of landline services have their focus on the wireless offerings and large enterprise solutions, a niche has been carved out by an increasing number of VoIP providers who focus on delivering both the phone equipment and service to the business community. Hosted providers are able to differentiate themselves from the large providers by getting close to their customers and program the system to meet their needs and delivering dial tone.
This emerging niche of providers coupled with an increasing adoption level of the SMB market of cloud telephony services has created a business market primed for accelerated growth. If you’re a business looking to enhance your communication functionality at a low entry price, check out a hosted VoIP provider specializing in business applications today!
About the author: Mark Greim is the Vice President of Sales and Marketing at sipVine, a provider of a variety of digital phone solutions and services. Mark has extensive experience working for start-up or entrepreneurial organizations and a passion for affordable, reliable, and purposeful technology solutions in those environments.