Most businesses have made the switch to Hosted VoIP phone services, taking advantage of powerful features to improve their communication strategies both internally and externally. They also received the added benefit of finding an alternative to their traditional telephone provider who reciprocated their years of service with rate increases, outsourced customer service, and old technology. In making the switch, many have gravitated to the “national” providers whose marketing budgets cast a wide net over potential customers. In doing so, these businesses have found similarities to their previous relationships with their telecommunication provider and have been left underwhelmed and underserved in the process.