Times change, and technology changes with them. We live in an extraordinary information age of mobile devices, smartphones, social media, and unprecedented access to technology and data. In the United States alone, there are more subscriptions to mobile data services than there are people. Unfortunately, even as technology races ahead, infrastructure is often slow to change. That's why traditional phone services are lagging behind the pack, not just in technology, but in customer satisfaction.
In a report on customer satisfaction with business telephone services, JD Power found that overall customer satisfaction averaged 661 on a 1000 point scale. By comparison, overall customer satisfaction with small business insurance providers averaged 777, while customer satisfaction with small business banking averaged between 742 and 764, depending on region. The report also shows that businesses who bundle together voice and data services or pursue other nontraditional modes of telephone service are not only more satisfied with, but also more loyal to their providers, with 21% saying that they "definitely will not" switch providers in the next year.
There are plenty of reasons for the increasing dissatisfaction with traditional phone services, and a reason why businesses who take a different route are happier than those who don't. Old-fashioned phone systems—with their expensive private branch exchanges (PBX)—are rapidly becoming obsolete in the dynamic information technology landscape. But more than that, modern hosted VoIP phone services provide an array of benefits not only to technology, efficiency, and performance, but also to customer service, that traditional phone services simply can't match.
While traditional phone service is based on century-old technology and an outmoded customer service philosophy, VoIP is at the leading edge of information technology, helping your business to keep up with the changing needs of an increasingly evolving industry. VoIP phone technology includes all the features that you need and expect, from direct dial and voicemail to unified messaging, on-phone corporate directories, and ad-hoc conferencing, to name a few, and it's also customizable to fit the budget, scope, and goals of your unique business.
What's more, by hosting your phone system in the cloud, your service is secure, and you benefit from constant IT and telecom support from skilled VoIP technicians, who understand not only your service plan, but also every phone and piece of equipment that's connected to it.
With a hosted VoIP phone service from sipVine, you're not necessarily bundling together all of your businesses telecom services, you are instead bundling the essential elements of your voice communication needs. Rather than bundling in cable TV with your phone service, for example, VoIP from sipVine provides you with a single provider who handles your phone equipment, service, and administration of your system all in one. This allows us to provide a more comprehensive customer service package than any traditional phone service, while also helping your business to stay on the cutting edge of telecommunications technology.
About the author: Mark Greim is the Vice President of Sales and Marketing at sipVine, a provider of hosted VoIP phone systems and services. Mark has extensive experience working for start-up or entrepreneurial organizations and has a passion for affordable, reliable, and purposeful technology solutions in those environments.